Derek Lam Announces Opening of Bergdorf Goodman Shop in Shop
PRESS RELEASE – June 3rd 2015 New York– Derek Lam is pleased to announce the opening of its first shop in shop in Bergdorf Goodman. The space reflects a brand new retail design concept for Derek Lam Collection created by William Sofield of Studio Sofield, which will subsequently be integrated to the Derek Lam free-standing store at 764 Madison Avenue. The shop reflects the brand’s signature details of blending minimal design with feminine sensuality.
Unique design elements are shown through mohair and cast glass hang bars and frosted mirror flooring combined with silk carpeting to create geometric shapes. It features a color palette of ivory, silver, gray, bone, pale pink and black.
At Bergdorf Goodman the shop is located on the new sixth floor named “The New Level of Fashion” which opened in May 2015. The 375 square foot shop-in-shop showcases the brand’s women’s ready-to-wear collection and provides a shopping experience that overlooks Central Park with the look and feel of a luxury residence.
William Sofield stated “The tactile and technical are in perfect balance. Derek’s quiet vision is revealed as his fashion floats on rock crystal wands hovering above a glass floor. The quintessential view of New York with the Plaza, Sherry Netherland, Pierre and Central Park as the backdrop; at once nostalgic and forward looking.”
Derek Lam stated “Bill Sofield has created a jewel box corner shop which compliments the aesthetics of the Derek Lam brand: luxury thru the lens of a modern lifestyle. It perfectly shares the same values as Bergdorf Goodman: Exceptionally high quality of design for a memorable retail experience. Like the Derek Lam collection itself, beauty and integrity are showcased in a special new environment at Bergdorf Goodman.”
HI-RES SHOP IMAGES: http://we.tl/9By62LpUaz
ABOUT DEREK LAM
Derek Lam is an American fashion designer based in New York.Born in San Francisco, California, Derek studied in New York City at Parsons School of Design.In 2003, Derek and his partner, Jan-Hendrik Schlottmann, founded the collection.In 2011, Derek Lam 10 Crosby was launched as an advanced contemporary collection.
“I am interested in how fashion is relevant to living a contemporary life. I always consider what will work for people at this moment, and to me this moment is about luxury without formality. Sensual, understated, thoughtful and intelligent are qualities I consider in my designs. Surprises come from the details and the craft considered, expanding the concepts of design representing a modern edge of American style.” Derek Lam
Please visit www.dereklam.com.
ABOUT STUDIO SOFIELD
William Sofield is considered one of the most thoughtful talents of his generation. A Modernist by temperament and a Historicist by training, Sofield believes that design must live as well as it looks. His work is characterized by a holistic approach to design that encompasses the requirements of living and a response to locale. Materials and architectural details take their cue from the context of the project at hand, with careful consideration for function and a client’s individual personality and needs. His furniture and product design is imbued with a sophisticated respect for materiality, where luxury emanates from fidelity to craft. There is always a desire for the projects to improve with use and age, becoming places of memory and legacy.
In 1983, Mr. Sofield received his degree in Architecture and Urban Planning from Princeton University, following an academic focus on Art History and European Cultural Studies. He was later honored as a recipient of the Cooper Hewitt National Design Award for Interior Design in 2010.
He founded Studio Sofield in 1996 with the expressed goal of integrating multiple design disciplines. His body of work encompasses both residential and commercial projects, with clients as varied as Brice and Helen Marden, Tom Ford, The SoHo Grand Hotel, David Barton Gyms, The Brodsky Organization and Kohler Interiors.
Currently, Sofield is working with JDS Development Group on a project at 111 West 57th Street and with Icon Realty Management for a new residential tower on New York’s Upper East Side. He continues to work on private residential projects including a historic residence in London and a Frank Lloyd Wright plantation in South Carolina. Retail store design remains integral to the studio with new concepts for Coach and Ferragamo recently or soon to be launched as well as a continued collaboration with Tom Ford worldwide. Rounding out large scale projects are his furniture designs for McGuire and kitchen and bath lines with Kallista, the latter which will be featured in his kitchen and bath concepts for Park Grove, Miami.
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